The mission of the International Council on Systems Engineering (INCOSE) is “to share, promote and advance the best of systems engineering from across the globe for the benefit of humanity and the planet.” This tutorial explores opportunities for realizing altruistic missions like INCOSE’s by using strategic communications as a lens to enhance communications on systems engineering and systems thinking (SE/ST). The tutorial will employ a complement of individual and group exercises throughout a four-part, multi-media presentation which includes:
– Part I: Drawing out the marrow of systems engineering and systems thinking
– Part II: Exploring society and people
– Part III: Techniques in strategic communications
– Part IV: Putting it all together (Group exercise – All Systems Go!)
Exploratory questions include:
– Do relationships exist between natural and man-made systems that compel a natural assent to systems thinking? If so, how can we tap into their connective tissue?
– What are the most provocative features of SE/ST that evoke inspiration and aspiration?
– Why are childhood memories so “sticky” and how can we use this knowledge to make SE/ST communications stickier?
The target audience for this four-hour tutorial is students, teachers, researchers, and members from industry and government with a general understanding of systems engineering and systems thinking principles. Who may benefit from this tutorial?
– Students trying to increase their awareness of the benefits of pursuing a career in systems engineering
– Instructors looking for ways to inspire our future systems engineers
– Scholars looking to introduce their research to a broader audience
– Industry professionals looking for themes/methods to attract and retain systems engineers
– Organizations looking for advocacy themes/methods to secure resources for systems engineering endeavors
The tutorial will conclude with a group exercise where teams storyboard a 30-second public service announcement for television, intended to popularize systems thinking for motivating positive social behavior and action. If we can make it there, we can make it anywhere!